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CHEONGYEON 30
Jandae Grown in Korean Soil, Crafted into a Clear and Profound SpiritCHEONGYEON 30 is a premium Korean soju with an alcohol content of 30% ABV, inspired by the story of Korean-grown jandae cultivated directly by Park Haeyoung Rural Jandae.
It harmoniously combines the depth of jandae matured in the soil over many years with the clean character of Korean spirits, creating a smooth first impression followed by a delicate, lingering finish.
A fine spirit begins with understanding quality ingredients and managing every stage of their growth with honesty and care.
The Meaning Behind the Name “CHEONGYEON”
The name “CHEONGYEON” represents both a clear, profound drink and the meaningful connections that bring people together.
“Cheong” symbolizes the clean and crystal-clear character of the spirit, while “Yeon” represents the connections between people and nature, and between agriculture and culture, formed over a shared drink.
Deep time rooted in Korean soil, carried into special moments shared with good people. This is the brand value that CHEONGYEON seeks to embody.
Korean-Grown Jandae Managed from Seed
Since 2006, Park Haeyoung Rural Jandae has directly managed every stage of jandae production—from seeds and seedlings to cultivation, harvesting, and ingredient selection.
We carefully monitor the soil, drainage, plant growth, and optimal harvest timing to select healthy Korean jandae cultivated over many years.
CHEONGYEON is not simply made by purchasing ingredients. It captures the time the jandae spends growing beneath the soil, together with the farmer’s experience, dedication, and care.
Where the Depth of Jandae Meets the Clean Character of Soju
CHEONGYEON 30 is crafted to bring together the natural character of jandae and the clean, refined flavor of Korean soju.
The first taste is crisp and clean, followed by a subtle depth and a smooth, lingering impression derived from jandae.
While preserving the distinctive presence of its 30% alcohol content, CHEONGYEON 30 maintains a carefully considered balance of aroma and flavor, making it a premium soju best enjoyed slowly.
The Flavor Profile of CHEONGYEON 30
Its transparent, crystal-clear appearance reflects the purity expressed in the name CHEONGYEON.
The aroma is refined rather than overpowering, allowing the natural, earthy depth of jandae to unfold delicately.
The clean first taste of soju harmonizes with the deep, natural character of jandae.
A subtle flavor remains after each sip, offering the pleasure of a long, unhurried finish.
Four Core Values of CHEONGYEON 30
Every bottle carries the story of Korean jandae that we cultivate and carefully select ourselves.
CHEONGYEON 30 is meticulously crafted to balance the natural aroma of jandae with the clean character of soju.
It seeks a refined balance between the depth of a 30% ABV spirit and a smooth, approachable flavor.
By reinterpreting Korean agricultural ingredients through modern craftsmanship, CHEONGYEON presents new possibilities for both agriculture and traditional Korean spirits.
How to Enjoy CHEONGYEON 30
Pour into a small glass and sip slowly to fully appreciate its clean opening and deep, lingering finish.
Serve lightly chilled for an even cleaner and more defined flavor experience.
Enjoy it slowly over ice to discover how its aroma and flavor become softer and more nuanced over time.
CHEONGYEON 30 pairs beautifully with flavorful Korean dishes, including grilled foods, savory pancakes, seafood, and meat dishes.
Recommended For
- Those who appreciate the stories behind Korean agriculture and traditional spirits
- Those who prefer a clean spirit with a deep, lingering finish
- Those seeking a distinctive soju made with Korean-grown jandae
- Those looking for a refined Korean spirit to present as a meaningful gift
- Those seeking a beverage brand that represents the new value of Korean agriculture
- International buyers and distinguished guests looking for a unique Korean spirit
From the Farm to the Glass
CHEONGYEON 30 is more than a spirit simply infused with jandae.
It begins with the experience of a farmer who sows the seeds, nurtures the seedlings, tends the soil, and personally oversees the long growth of jandae.
Park Haeyoung Rural Jandae connects Korean jandae cultivated on its own farms with modern spirit-making technology, creating new opportunities for agricultural ingredients to evolve into cultural products and valuable exports.
CHEONGYEON 30 — Rooted in the Land, Refined for the Moment.
Park Haeyoung Rural Jandae Agricultural Co., Ltd. · Park Haeyoung, CEOCHEONGYEON 40
Jandae Grown in Korean Soil, Crafted with Strength, Depth, and ClarityCHEONGYEON 40 is a premium Korean soju with an alcohol content of 40% ABV, crafted to embody the profound story of Korean-grown jandae cultivated directly by Park Haeyoung Rural Jandae.
It harmoniously combines the depth of jandae matured in the soil over many years with the clean elegance of Korean spirits, creating a distinctive first impression, rich flavor, and a long, profound finish.
A fine spirit begins with understanding quality ingredients and managing every stage of their growth with honesty and care.
The Meaning Behind the Name “CHEONGYEON”
The name “CHEONGYEON” represents both a clear, profound drink and the meaningful connections that bring people together.
“Cheong” symbolizes the clean and transparent elegance of the spirit, while “Yeon” represents the valuable connections between people and nature, and between agriculture and culture, formed over a shared drink.
Deep time accumulated in Korean soil, carried into special moments shared with good people. This is the brand value that CHEONGYEON seeks to embody.
Korean-Grown Jandae Managed from Seed
Since 2006, Park Haeyoung Rural Jandae has directly managed every stage of jandae production—from seeds and seedlings to cultivation, harvesting, and ingredient selection.
We carefully monitor the soil, drainage, plant growth, and optimal harvest timing to select healthy Korean jandae cultivated over many years.
CHEONGYEON 40 is not simply made by purchasing ingredients. It captures the time the jandae spends growing beneath the soil, together with the farmer’s experience, dedication, and care.
Where the Depth of Jandae Meets the Strength of 40% ABV
CHEONGYEON 40 is crafted to harmonize the natural depth of jandae with the distinctive presence of a 40% ABV spirit.
The first taste is bold and clean, followed by the subtle aroma and deep flavor of jandae unfolding with richness and complexity.
While preserving the strength and character of its 40% alcohol content, careful attention is given to the balance of aroma, flavor, smoothness, and finish. The result is a premium soju whose refined quality becomes more apparent with every slow sip.
The Flavor Profile of CHEONGYEON 40
Its transparent, crystal-clear appearance reflects the purity and premium character expressed in the name CHEONGYEON.
The natural, profound aroma of jandae unfolds delicately and harmonizes with the spirit’s rich aromatic character.
The bold, distinctive opening of a 40% ABV spirit is balanced by the deep flavor derived from jandae.
The subtle aroma of jandae and the spirit’s profound flavor remain long after each sip, offering the pleasure of an unhurried finish.
Four Core Values of CHEONGYEON 40
Every bottle contains the time and story of Korean jandae that we cultivate and carefully select ourselves.
CHEONGYEON 40 is meticulously crafted to balance the natural aroma of jandae with the bold flavor of a 40% ABV soju.
Its defined flavor and deep, lingering finish express the powerful yet refined identity of CHEONGYEON 40.
By reinterpreting Korean agricultural ingredients through modern craftsmanship, CHEONGYEON creates new possibilities connecting agriculture, traditional spirits, culture, and global exports.
How to Enjoy CHEONGYEON 40
Pour into a small glass and sip slowly to fully appreciate its bold opening and deep, lingering finish.
Serve lightly chilled to experience the powerful character of its 40% ABV with greater clarity and definition.
Enjoy it slowly over ice to experience its bold flavor gradually becoming smoother while the subtle aroma of jandae unfolds more delicately.
CHEONGYEON 40 pairs beautifully with flavorful Korean dishes, including grilled foods, savory pancakes, seafood, meat dishes, and aged or fermented foods.
Recommended For
- Those who appreciate premium soju with bold, deep flavors
- Those who value the stories behind Korean agriculture and traditional spirits
- Those seeking a distinctive, refined spirit made with Korean-grown jandae
- Those looking for a meaningful Korean spirit to present as a premium gift
- Those seeking a beverage brand that represents the new potential of Korean agriculture
- International buyers and distinguished guests looking for a premium Korean spirit
From the Farm to the Bottle
CHEONGYEON 40 is more than a spirit simply infused with jandae.
It begins with the experience of a farmer who sows the seeds, nurtures the seedlings, tends the soil, and personally oversees the long growth of jandae.
Park Haeyoung Rural Jandae connects Korean jandae cultivated on its own farms with modern spirit-making technology, creating new opportunities for agricultural ingredients to evolve into cultural products and globally competitive exports.
CHEONGYEON 40 — Rooted in the Land, Defined by Depth.
Park Haeyoung Rural Jandae Agricultural Co., Ltd. · Park Haeyoung, CEO